Web page ranking isn't a one off task. A lot can be achieved in a short campaign but to get continued results requires continued tweaking and online promotion. Just as your grass grows and needs mowing so does your web site. The internet landscape is constantly evolving and in order for your site to be noticed it has to remain active.

You wouldn't read last Sunday's paper this Sunday, search engines and their respective spiders are just as particular in the content they crawl. An unchanged web site to a robot looks like a dormant one. They only see websites as bits and bytes and if those bits and bytes haven't changed and links to your site haven't increased your site is deemed out of date. Web crawlers may deem your site so inactive they don't bother crawing it again. It's a process of spit and polish and repolishing! Tweak tweak tweak...